A MEME BECOMES A LINE

Four moves,
one trail.

STEP {{ stepLabel }}

Don't count impressions.
Trace propagation.

A million views tell you nothing about who moved it. A signed trail tells you exactly who did, in what order, and what they are owed.

TRADITIONAL SOCIAL

1,000,000 views
↓
? ? ? ?
↓
no provenance

EMBERLINE

@alice
↓ signed
@bob
↓ signed
@carol
↓ signed
@dave
VERIFIED TRAIL

EMBER

Origin

The token and its first post. Where every trail starts burning.

LINE

Propagation

A signed edge between two accounts, permanent and replayable.

SPARK

Activity

Value in motion: fees moving along the line toward its signers.

NODE

Signer

A person who actually spread it — and gets paid for it.